Kenny Chesney Designs New Limited Edition Costa Sunglasses for 2013 Partnership
Proceeds Benefit Coastal Conservation Association; Costa Continues No Shoes Radio Support
Daytona Beach, Fla. – Mar. 18, 2013 – Music superstar Kenny Chesney and Costa announced the introduction of five new Chesney-inspired limited edition sunglass styles in time for the start of his “No Shoes Nation” tour, which kicks off in Tampa, Fla. on Mar. 16 at Raymond James Stadium.
Chesney played a large role in the design of several of this year’s sunglass styles, including the on trend metal aviator appropriately named “KC.” Other Kenny Chesney Costa sunglasses in the 2013 collection include the new retro Prop, and a re-introduction of the popular Grand Catalina, Caballito and Hammerhead.
Each of the styles will be available in a variety of bright new frame colors, including the orange-to-red Tequila Sunrise and the brown-to-green Crème de Menthe. They will also feature Chesney’s signature on the inside of the temple arms. Like all Costa sunglasses, the Kenny Chesney collection features rugged performance features like no-slip nose pads, nearly indestructible co-injected nylon frame construction and Costa’s patented color-enhancing 580™ lens technology.
“I took a lot of time to help design the look and feel of this year’s line of sunglasses,” said Chesney. “For something to have my name on it, I take a lot of pride making sure the end product lives up to my high expectations in terms of quality and performance. These Costa sunglasses have my personality showing through – they work hard, but they definitely know how to have a good time, too.”
Five dollars from the sale of each pair of Kenny Chesney Costa sunglasses will be donated to the Coastal Conservation Association (CCA), a grassroots advocacy organization dedicated to ocean and coastal conservation programs. Since 2010, more than $80,000 has already been donated to CCA as a result of the Kenny Chesney and Costa partnership. The CCA has helped fund habitat restoration initiatives throughout the Gulf of Mexico as well as reef creation and oyster restoration projects around the Southeast.
Each of the new Kenny Chesney Costa sunglass styles will retail from $129 to $199 and will be available for purchase while supplies last at participating authorized Costa retail partners and online at www.costadelmar.com. A list of Costa retail outlets is available at www.costadelmar.com/shop-instore.
Each pair of Kenny Chesney Limited Edition Costa Sunglasses also comes with a gift package with purchase, including a microfiber lens cleaning cloth, a Kenny Chesney visor, a bottle opener featuring the singer’s palm tree logo and a specialized sunglasses carrying case.
Costa also continues its title sponsorship of Chesney’s online radio station, No Shoes Radio (www.noshoesradio.com). The free station gives listeners first-hand access to all things Kenny: exclusive, behind-the-scenes interviews from the tour, samples of Kenny’s own personal music playlist and more. No Shoes Radio will broadcast live from 18 of the 42 “No Shoes Nation” concert tour stops.
“There’s a synergy in our partnership with Kenny and CCA now that we’re three years into the program,” said Al Perkinson, VP of marketing for Costa Sunglasses. “We’re starting to see real results from our efforts in the programs CCA is developing to protect our coastlines, and we’re looking forward to accomplishing even more in the name of ocean conservation in 2013.”
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa has created the highest quality, best performing sunglasses and prescription sunglasses (Rx) for outdoor enthusiasts since 1983. It’s currently the fourth-largest brand in the performance sunglasses market.
For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.
For more information, contact 1-800-447-3700 or visit the company’s web site at http://www.costadelmar.com/. Join the conversation on Facebook at http://www.facebook.com/costadelmar.com or on Twitter @CostaSunglasses.